The Mission:

Drawing from a diverse roster of experienced experts, FACT provides sophisticated analysis on key political and development issues. Our goal is to ensure the use of relevant market, social, and political indicators for informed decision-making.

The Current State of Affairs:

The MENA region has been and will remain a geopolitical policy imperative. The importance can hardly be understated considering the economic, energy, cultural and security influence of the region on global affairs. Considering the prominence of MENA affairs, FACT recognises and addresses the systemic failures in predictive analysis:

• ‘Excess Noise’.
  The knowledge production ecosystem: media, pundits, scholars, think tanks and consultancies often fail to pinpoint the core dynamics in the MENA that lead to instability. Their analysis is overwrought with logic frameworks that are not relevant, lacks on-the-ground expertise, is ahistorical and results in a lack of clarity which increases the ‘excess noise’. 

• Disinformation.
  With excess noise generated by ‘experts’, disinformation has become a ubiquitous part of the information diet of the public and is a contributor to the deep socio-political polarisation across the region. 

• Overflow of information.
  The continuous cycle of poorly organised, scattered and biased data creates chaos and blurs the understanding of the region.

• Questionable reliability.
  Well-intentioned stakeholders, those seeking reform in the public sphere, either in civil society or electoral spaces, are at risk of undermining their credibility by engaging with firms that contribute to ‘noise’ rather than cutting through it.

Where We Step In:

FACT addresses these challenges with a bespoke research approach, which will fit the client’s needs, prioritising concrete and actionable steps that are evidence-based and developed from grassroots insights.

• Tailor-made. Clients choose what they want to know about and how they want to know about it. FACT will help shape the priorities initially based on our deep and embedded experiences.
• Field work. Our consultants are not virtual. Their insights are drawn from spending their time “getting their hands dirty” and engaging directly and routinely with stakeholders. 
• Follow-up. Our consultants have lasting relationships with key stakeholders across the region. When you work with us, you work with those who are safeguarding the development of their communities. 
• Value proposition. We synergise the up-to-date real-world experiences from grassroots communities to best align them with our client’s goals.